Demucho advises owners on how to create the best space for their needs.

Demucho creates striking spaces with a smart combination of quality, craftsmanship and innovation. A Demucho space always makes a strong statement, while stimulating the wellbeing of its users. Demucho’s core strength is interior design development.

Petra van Veelen founded Demucho in Amsterdam over 10 years ago and moved to Berlin in 2013. Petra’s considerable practical experience is founded on a degree in architectural engineering from Delft University of Technology and 20 years of experience in corporate and institutional real estate development.

“Recognizing the need is the primary condition for design” Charles Eames


Msc. /Dipl.-ing. Petra van Veelen




‘Petra has a fabulous eye for materials, textures, and colors in any kind of design. I’ve gotten to know her as a skilled, innovative, creative and pragmatic developer / designer. She always strives for the highest possible quality within the budget, and manages the team and project within the set time frame. She is very reliable and is able to create truly beautiful, attractive spaces. It’s been a pleasure to work with her.’

Arlette Goslinga

Founder of MyCityLofts Rotterdam and Asset Manager at Local in The Netherlands


I have known Petra for over 15 years. Over these years, we have successfully completed a number of large and complex real estate developments together, including a few office buildings and a five-star-plus hotel.

Most recently we worked together on the Conservatorium hotel in Amsterdam.

Within the international development team, Petra was responsible for the Hotel lobby and Brasserie, the Akasha Spa & Gym, as well as the Tunes Bar and the prestigious Taiko by Schilo Restaurant. The result speak for itself: Petra helped create one of the best semi public spaces in the City of Amsterdam. The Conservatorium has become the most beautiful and best hotel in Amsterdam.

It is always a joy to work with Petra. She brings substantial technical experience and an in depth knowledge on design and construction to the table. This makes her a solid counterpart for owners, designers, technical consultants and construction companies.

In addition, Petra’s warm personality, drive and humor motivate her team members to personally commit to her projects, which is often the most important key to success. With her personal dedication, attention to detail and commitment, she helps to bring out the best in others.

For these reasons we can only strongly recommend Petra for your next project. More than that, I strongly hope that we can soon work on a next project together!

Albert Jan Gerritsen

Partner, IQNN Vastgoed B.V.

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